Canvas 019 : Aditi Shrivastava ( Pocket Aces )
In the fast-paced world of digital entertainment, where Indian millennials seek engaging content on their mobiles, Aditi Shrivastava stands as a visionary co-founder and CEO of Pocket Aces.
With an eight-year journey in the heart of India, she’s transformed how Indians consume digital content.
Armed with a mission to cure the boredom of over 400 million Indians online, Pocket Aces is at the forefront of the mobile video revolution.
Stories have the power to ignite change and connect us as humans. Let's be storytellers, shaping a world of empathy, one narrative at a time.
They’ve breathed life into five socially distributed content brands: FilterCopy (short videos), Dice Media (multi-episode web series), Gobble (food, travel, home videos), Jambo (young-adult animation), and Nutshell (infotainment videos).
Additionally, they’ve introduced a direct-to-consumer platform, Loco, for e-sports streaming.
Pocket Aces’ impact is undeniable. Their socially distributed video network has already amassed over 12 billion video views, with a staggering monthly view count of 500 million.
Dice Media’s marquee web series, “Little Things,” has made waves across YouTube and Facebook, attracting more than 200 million minutes of viewership.
It’s no wonder that Seasons 2 and 3 became Netflix Originals, captivating audiences in 193 countries and across five different languages.
Loco, their e-sports streaming platform, is setting records. With over 23 million registered users, and active users dedicating more than 30 minutes daily on the app, it’s one of India’s fastest-growing apps.
Pocket Aces’ content and creativity have resonated worldwide.
They’ve ventured into international collaborations with some of the biggest brands, including PepsiCo, Flipkart, Amazon, Samsung, One Plus, Google, and Kingfisher, among others.
Their content has traveled beyond borders and found a place on various OTT platforms like Ola Play and Reliance Jio, airlines such as Emirates and Cathay Pacific, cable partners like Tata Sky, and international platforms such as China’s Youku Tudou and Bytedance.
Aditi’s journey is supported by some of the giants in the investment world, including Sequoia Capital, North Base Media, 3one4 Capital, and the co-founders of India’s largest IT services firm, Infosys.
In 2019, Pocket Aces made a splash with a ₹100 crore investment from Sequoia India, DSP Group, and 3one4 Capital, further solidifying their position as a leader in India’s digital entertainment landscape.
In the world of digital entertainment, Aditi Shrivastava’s Pocket Aces is revolutionizing how we consume content, taking Indian creativity and innovation to the global stage.
With a mission to solve boredom, her journey is nothing short of incredible, leaving an indelible mark on India’s digital future.
The Story of Creative Brilliance
Creativity has always been the beating heart of innovation. It’s the spark that ignites new ideas, the paintbrush that colors our world, and the compass that guides us to uncharted territories.
In the world of business and art, it’s not just a virtue; it’s a superpower.
This is the story of creative brilliance—the epic tale of where imagination meets innovation.
The journey into creative brilliance often begins with a spark—a flicker of inspiration that dances in the corners of the mind.
It’s that “Eureka!” moment that strikes like lightning, jolting the creator into action.
This initial idea is the seed, and the imagination is the fertile ground where it takes root.
For creative brilliance to thrive, it needs careful nurturing. This involves research, development, and experimentation.
It’s about rolling up the sleeves and diving into the creative process.
Artists sketch, writers scribble, and inventors tinker. It’s a labor of love, an exploration into the unknown, and sometimes a journey of trial and error.
Creative brilliance often blossoms in the company of diverse thoughts.
The collision of ideas, the blending of perspectives, and the fusion of cultures can be the crucible where innovation is forged.
Collaborative spaces, whether physical or virtual, provide fertile ground for creative minds to connect and collide.
One of the most potent forms of creative brilliance lies in solving problems.
Every innovation, from the wheel to the internet, emerged as a solution to a challenge.
It’s about identifying a need and sculpting a solution. Creative brilliance is, in many ways, the art of finding the missing piece to the puzzle.
The journey from a nascent idea to a world-altering impact is a rocky road.
It demands perseverance, grit, and unwavering belief in the creative vision.
Creative brilliance is not just about the “Aha!” moment; it’s about the tireless journey of manifesting that vision into reality.
Many of history’s most influential figures were creative geniuses. They didn’t just create art, they crafted culture.
Their inventions didn’t just solve problems, they reshaped history.
Think of Da Vinci’s Mona Lisa, Edison’s light bulb, or Jobs’ iPhone. These are not just products; they are cultural icons.
Creative brilliance isn’t confined to the arts or high-tech labs. It’s in the classroom where teachers inspire young minds.
It’s in the kitchen where chefs concoct culinary masterpieces.
It’s in the boardroom where entrepreneurs hatch game-changing startups.
It’s in the garden where landscapers sculpt living artworks. It’s in every corner of life.
Creative brilliance is an ongoing odyssey. It’s the constant quest for better, for newer, for more imaginative solutions.
It’s the realization that there are always new stories to tell, new problems to solve, and new ways to express ideas.
The story of creative brilliance is still being written.
With each brushstroke, keystroke, and spark of genius, it continues to evolve, shaping our world and leaving an indelible mark on the pages of history.
So, are you ready to script your own chapter of creative brilliance?
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